Cookie Policy
This Cookie Policy explains what cookies are, how Fire Protection Direct Limited uses them, the types of cookies we use, what information we collect using cookies and how that information is used. It also explains how you can manage and control your cookie preferences.
For more information about how we use, store and protect your personal data, please see our Privacy Policy.
You can change or withdraw your consent at any time via the cookie settings or cookie notice on our website (where available).
Who We Are
This website is operated by Fire Protection Direct Limited.
Address:
Unit 7, Leacroft Rd
Warrington WA3 6SB
Email: sales@fireprotection-direct.co.uk
Phone: 0333 0151 955
Your Consent
Your consent applies to the domain(s) operated by Fire Protection Direct Limited, including the website you are currently visiting.
[user_consent_state]
What Are Cookies?
Cookies are small text files that are stored on your device when a website loads in your browser. Cookies help websites function properly, improve security, enhance user experience, and provide information to help website owners understand how their website performs.
How We Use Cookies
Like most online services, our website uses first-party and third-party cookies for a number of purposes.
First-party cookies are mainly required for the website to function correctly. These cookies do not collect personally identifiable information.
Third-party cookies are used to help us understand how the website performs, how visitors interact with the website, to keep our services secure, and (where used) to support advertising and marketing activity. These cookies can help improve your overall experience and speed up future interactions with our website.
Types of Cookies We Use
Essential: These cookies are required for basic website functionality such as maintaining sessions, enabling secure checkout, and protecting against security threats. They do not store personal information.
Statistics (Analytics): These cookies help us understand how visitors use our website (for example, visitor numbers, page visits, traffic sources). This information helps us improve site performance and user experience.
Marketing: These cookies may be used to personalise adverts shown to you and to measure the effectiveness of advertising campaigns. They may also be used by third-party providers to show you adverts on other websites.
Functional: These cookies support non-essential site features such as embedded video content and sharing features.
Preferences: These cookies store your settings and preferences (such as language preferences) to provide a more efficient experience on future visits.
Cookie Table
The table below provides examples of cookies that may be used on this website and why they are used. Please note that cookies can change over time depending on website configuration, plugins, and third-party services.
| Cookie Title/Name | Purpose | More Information / Category |
|---|---|---|
| _gid | Tracks user behaviour and session activity. | Google Analytics cookie (Analytics/Statistics) |
| _gcl_au | Used by Google AdSense to measure advertising efficiency across websites. | Google cookie (Marketing/Advertising) |
| _ga | Stores and counts page views. | Google Analytics cookie (Analytics/Statistics) |
| _uetsid | Used by Microsoft Bing Ads to track sessions and enable remarketing. | Microsoft cookie (Analytics/Marketing) |
| _uetvid | Used by Microsoft Bing Ads to track visitors across sessions. | Microsoft cookie (Marketing/Other) |
| cookielawinfo-checkbox-analytics | Stores consent for Analytics cookies. | GDPR Cookie Consent plugin cookie (Necessary) |
| cookielawinfo-checkbox-functional | Stores consent for Functional cookies. | GDPR Cookie Consent plugin cookie (Other) |
| cookielawinfo-checkbox-necessary | Stores consent for Necessary cookies. | GDPR Cookie Consent plugin cookie (Necessary) |
| cookielawinfo-checkbox-others | Stores consent for Other cookies. | GDPR Cookie Consent plugin cookie (Necessary) |
| cookielawinfo-checkbox-performance | Stores consent for Performance cookies. | GDPR Cookie Consent plugin cookie (Necessary) |
| cookielawinfo-checkbox-advertisement | Stores consent for Advertisement cookies. | GDPR Cookie Consent plugin cookie (Necessary) |
| viewed_cookie_policy | Records whether the user has consented to the cookie policy. | GDPR Cookie Consent plugin cookie (Necessary) |
| elementor | Used by WordPress/Elementor to support site functionality and editing features. | Site/Platform cookie (Necessary) |
| MUID | Identifies unique web browsers visiting Microsoft sites; used for analytics and advertising. | Microsoft cookie (Marketing/Advertising) |
| YSC | Tracks views of embedded YouTube videos. | YouTube cookie (Marketing/Advertising) |
| VISITOR_INFO1_LIVE | Measures bandwidth and determines YouTube player interface preferences. | YouTube cookie (Marketing/Advertising) |
| test_cookie | Checks whether the browser supports cookies. | DoubleClick cookie (Marketing/Advertising) |
| ls_smartpush | Stores settings to help improve site performance. | Server/Performance cookie (Necessary) |
| IDE | Used by Google DoubleClick to deliver relevant adverts and measure ad performance. | Google cookie (Marketing/Advertising) |
| yt-remote-device-id | Stores video preferences for embedded YouTube video playback. | YouTube cookie (Marketing/Advertising) |
| yt-remote-connected-devices | Stores video preferences for embedded YouTube video playback. | YouTube cookie (Marketing/Advertising) |
| _ga_BC3FQS6S1G | Connects Google Analytics tracking to WordPress configuration. | Google Analytics cookie (Analytics/Statistics) |
| CONSENT | Stores consent preferences associated with embedded YouTube services and anonymous statistical data. | YouTube/Google cookie (Analytics/Marketing) |
| _dc_gtm_UA-54975839-1 | Stores data related to Google Tag Manager service requests. | Google cookie (Other/Analytics) |
Third-Party Cookies
Third parties (including advertising networks and providers of external services such as web traffic analysis) may also set cookies via our website. We do not control these third-party cookies and cannot accept liability for their compliance with legal obligations.
Third-party providers may include (but are not limited to) Google and Microsoft.
How to Control Cookie Preferences
You can change your cookie preferences at any time by using the cookie settings or the “Privacy & Cookie Policy” tab (where available) on the website, which will re-display the consent notice and allow you to update or withdraw your consent.
In addition, most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies. Please note that if you block all cookies (including essential cookies), some parts of the website may not function correctly.
To find out more about managing cookies, you may find these resources helpful: wikipedia.org and www.allaboutcookies.org.
Cookie Expiry
Cookie lifespans vary depending on their purpose and provider. Some cookies expire at the end of your session, while others remain stored for longer periods unless deleted. Where applicable, third-party cookies may persist for extended periods based on the provider’s settings.
